SEO the best organic method for getting genuine or potential conversions. SEO is a part of Digital Marketing whether its role is to increase brand visibility on Search Engines and getting clicks for driven traffic to the website because with help of SEO any business or brand reach its potential customers which helps increase conversion goals rate. SEO full form is Search Engine Optimization which means through SEO every website can optimize on any kind of search engines. But there is some task we have to do to optimize the websites.
Typically two kinds of techniques work in SEO on-page & off-page. In On-Page we have to fix some canonical issues and errors as like Meta Tags (Title, Description, and Heading), Page 404 not found, Broken Links, Page Indexing, Add Google Search Console or Google Analytic, Alt Image Optimization and especially Content Optimization, because nowadays content is the king. If your content is perfect, easy to read and provide core information about business service so user spends more time on your website because they will get reasonable advice. So that is the only reason why content is the Backbone of SEO.
Off-page SEO works on its activities similarly Profile Submission, Business Listing, Classifieds Ads, Web Directories, Social Bookmarking, Article and Blog Submission, with help of these all activities we try to receive a Do-Follow Backlink to our website which is a help to ranked our website on the first page of Google. But you have to go above 3 or 4 activities weekly especially article and blog submission they create a good impact on your SEO strategy. Basically, SEO takes 6 months for its outcome however it impacts begin of 3rd month but sometime this performs after 1yr. (especially for e-commerce websites) SEO is the best practice to reach your actual customers who really needful your products and service.