This practice always protects the Brand’s reputation among the public by creating and maintaining the best image of the client. While identifying the crisis, Professionals always evaluate the damage and its control process by establishing a monitor system. There are many tactics for handling the situation but crisis prevention and response to it equally crucial component in the strategy. During the crisis, Professionals need to see the stakeholder’s position on the crisis so that the internal situation can be managed before the internal crisis emerges and hits brand image.
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